Privacy Policy

This Privacy Policy explains how Ciclos Place (“we”, “us” or “Ciclos Place”), with websites located at https://ciclosplace.com/ and https://beats.ciclosplace.com/, collects, uses, stores, shares and protects users’ personal data (“you” or “data subject”).
We operate in compliance with applicable data protection laws, including the Brazilian General Data Protection Law (LGPD – Law No. 13.709/2018). By using our websites, you accept the practices described here.

1. Personal data we collect
We collect data in different ways:

Data you provide directly:
- Contact forms (e.g., name, e‑mail, message).
- Registration and purchases on the subdomain https://beats.ciclosplace.com/ (e.g., name, e‑mail, delivery address, billing details).
- Comments or other interactions on the site.

Data collected automatically:
- Browsing information: IP address, browser type, device, pages visited, session time and interactions (clicks, mouse movements, scrolling).
- Analytics data from tools such as Microsoft Clarity and Contentsquare (behavioral metrics, heatmaps and anonymized session recordings).
- Cache and performance data (to optimize loading).

Payment data:
- Processed exclusively by payment partners. 


2. How we use your data
We use the data to:

- Provide services (process purchases, deliver digital products, respond to contact requests).
- Improve experience (usage analysis with Microsoft Clarity and Contentsquare to optimize the website and fix issues).
- Optimize performance (cache).
- Comply with legal obligations (invoicing, fraud prevention and accounting).
- Send communications (newsletters or updates, only with your consent or where permitted by law).
- Ensure security (logs and protection).

Microsoft Clarity partnership
We partner with Microsoft Clarity to capture interactions through behavioral metrics, heatmaps and session recordings in order to improve our products and services. These data are collected via first‑ and third‑party cookies to analyze content popularity, optimize the site, prevent fraud and support advertising. For more details, see Microsoft’s Privacy Statement and Clarity documentation.

3. Data sharing
We only share data when necessary:

- With payment providers (Mercado Pago, Stripe) to process transactions. Please refer to each provider’s own privacy policy.
- With Microsoft (Clarity) and Contentsquare for analytics.
- With hosting, security and infrastructure partners that help us operate the websites.
- With judicial or tax authorities when required by law.

We do not sell personal data.

4. Cookies and similar technologies
We use cookies and similar technologies for essential functionality, analytics and improvements. Full details are provided in our separate Cookies Policy document.

5. Storage and security
We store data for as long as necessary to fulfill the purposes described in this Policy (for example, purchases may be kept for at least 5 years for tax purposes). We adopt measures such as encryption where appropriate, firewalls and restricted access.

6. Your rights (LGPD)
You have the right to:
- Confirm whether we process your data.
- Access, correct, anonymize, block or delete data when applicable.
- Revoke consent where processing is based on consent.
- Request portability and object to certain types of processing.

Requests can be sent to [email protected].

7. International transfers
Some partners (Microsoft, Contentsquare) may process data outside Brazil, in countries with adequate protection or under contractual safeguards consistent with data protection laws.

8. Contact
Questions about this Policy or about how we handle your data can be sent to [email protected] or via the website’s contact form.

9. Changes to this Policy
We may update this Privacy Policy from time to time. Significant changes will be notified by e‑mail (when possible) or by a notice on the website. The most recent version will always be available on this page.